EFFECTIVE MARKETING FOR HVAC & PLUMBING: PROOF

Sapulpa, OK

This is Brian's story. Brian started Wooten Plumbing and wanted to become the best Tulsa plumber. When we met Brian, he had a website that (in his words) didn't help him get any customers at all, and he wanted to rank among the 'big boys' in the denser Tulsa market.


On our very first meeting, Brian said "I want to be on the first page on Google".


Impressed by his passion for customer service, Levergy stepped in.

Step One: Complete Digital Assessment

The first thing we went to work on was analyzing where Wooten Company currently stood, and how the company was represented on the web. On the left, you'll see the 1-page website that Brian paid a web designer $1200 to make. His Google search rankings? None. From Google's perspective, he didn't exist.

On top of that, his NAP consistently across the web was extremely poor, costing him tons of SEO benefit. His social media platforms weren't working for him. He was using AdWords, though, and spending upwards of $30/click for customers that wanted to price shop.

Step Two: Customer Experience Coaching

Naturally, digital marketers tend to think first about websites, SEO, social media, and PPC ads—and those are important channels. But for businesses to grow and prosper, they have to do more than look good online. They have to be good.

With that in mind, we coached Wooten on the best use of their marketing dollars: creating remarkable customer experiences.

Wooten’s goal was to actively work against the negative stereotypes homeowners have about plumbers. To that end, they began creating “wow” experiences for their customers, going above and beyond their expectations. Their technicians carry around $5 Starbucks gift cards to give to homeowners. They offer to walk customers’ dogs before heading out after a service call. When a leak destroyed the contents of a customer’s kitchen cabinet, Wooten replaced them all—and arranged them exactly as the customer had placed them in the cabinet.

Before businesses can expect to rank well online, they have to rate well with their actual customers.

Step Three: Get Review Crazy

Google updates their algorithms 500-600 times per year. When it comes to the service industry, the algorithms try to determine one thing: Is this business taking care of its customers? Google answers that question by looking at online reviews.

By simply asking happy customers to offer reviews, Wooten went from three reviews to more than 100 in just a few months. The shop gained repeat customers, and those customers began referring their friends, family members, and business colleagues.

Step Four: Focus on Conversions

Competition is tough in Tulsa, so we knew we had to think strategically about Wooten’s website. 

While the other 999 shops in the metro area were busy talking about themselves, we took a different approach. Brian’s website would focus on customers and their problems, and it would help them find a solution in three seconds or fewer.

To do this well, you need to do far more than simply have your hours and phone number on a website. You also need to provide a compelling value proposition to your customers. Creating a captivating statement to engage with customers immediately on a website is a practice in amateur psychology, and you first have to understand the demographic and psychographic variables motivating their decision process. For a company to be effective online, they need to understand their customers. If your customer feels like you can solve their problem in less than one second, chances are you’ve earned their business. 

For all of people’s eccentricities, they’re also highly predictable. Typically, people make a decision for one of two reasons: emotional (feel safer, stronger, healthier, wealthier, sexier, etc.), or financial (make money, save money, etc). Understanding your customers’ triggers is a critical step for having a conversion-optimized website.

People don’t care what you company does. All they care about is if you can solve the problem they have.

The results are in.

First page on Google.
TRIPLED inbound leads.
Lowered Cost of Acquisition.
Increased profits.
Grew his team x4.

All in less than 12 months.

This Can Be You, Too
marketing for plumbing companies

According To Brian-

Since working with Levergy, I've seen a definite rise in both the quality and the quantity of calls coming in. In fact, because of the increased volume, I've had to TRIPLE the number of guys we have doing service calls.


If you care about results, I can't recommend Levergy enough. They're worth every penny!


In fact, feel free to reach out to me directly for more about our experience with Levergy.  I'd be happy to talk to you about what this decision has meant for my business.

Brian Wooten
Wooten Plumbing
wootenplumbing.com

Fix your marketing.
Make more money.

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