SEO has many advantages over other marketing strategies. In the long term, it has a lower cost and a higher conversion rate than Pay Per Click marketing like AdWords, traditional print marketing like phonebooks or direct mail, and even mass marketing like billboard, radio, and TV.
SEO is also important because it helps you find customers you don't already know. In other words, let's assume a person in your city has a clogged drain. In most cases, your customer won't search for a particular business name to find them, and they definitely won't open a phone book. Instead, 84%
of your customers will do a local search in Google or Bing, and their search will look something like this:
"[your city] plumber"
or
"[your city] clogged drain"
Without an SEO marketing strategy, your customer will land on the first page or two of Google and find your competitors. 75%
of those customers are going to call a company on the first page.
With a plumbing or HVAC SEO strategy, your customer can find your business, and call you for a quote. You'll get the phone call- your competitor won't.
It's really that simple.