9 Plumber Marketing Ideas You Can Use Right Now

So, you’re a plumber. Guess what? According to the most recent data , so are 480,599 other people . You’re not quite one in a million, but from a competition standpoint, you might as well be.

Fortunately, there are some simple marketing strategies you can employ—right now—to outpace your competition. Let’s get your phone ringing off the hook, shall we?

People who visit your website are there because they need help, so make it easy for them to get it. Make sure your contact information is obvious on every page of your website. Better yet, add to your home page a prominent “Schedule a Service Call” button.

Also, remember that more than HALF of all your web traffic will be on a mobile phone. Take it another step further, and enable every instance of your phone number to be 'click to call' enabled with the HTML code. It's pretty simple, and it'd look something like this:

<p> Book now, call <a href = "tel:01234567890" > 01234 567 890 </a></p>

Just like that, your mobile viewer is contacting you within 2 clicks on your website.

Google My Business is a powerful, free tool for plumbing marketing. By creating a listing, you’re more likely to show in search results like, “plumbers in [your town]” or “plumbers near me.”

Once you’re listed on Google, ask your customers to leave you reviews. Consider creating a quick how-to flyer so it’s easy for people to act on that request. (We have a great tool our clients can share with their customers that makes leaving reviews quick and easy.)

Positive reviews are a critical part of marketing strategies for plumbers. Why? Check out this Google Search:

It’s great that the first auto-complete suggestion is “plumbers are awesome,” but the rest of those suggestions aren’t so terrific. (Well, except the hedgehog one. That’s pretty terrific.) The point is, people don’t exactly trust plumbers , so having a collection of positive reviews will make your shop more approachable.

Besides, it helps people know what to expect. I mean, looking at these options, who would YOU choose?

Of course, Google isn’t the only place people are going to go looking for plumbers. You’ll also want to get listed on Home Advisor, Angie’s List, Yelp, Yahoo Local, Bing Local, and 45 other local directories. Of course, creating and maintaining all of those listings can be time-consuming and frustrating. We’d be happy to help you with that .

Of the nearly half-million plumbers in the United States, plenty of them are trying to get attention online. If you want your website to be among the first search results, it needs to be optimized for search.

What’s that mean? In a nutshell, search engine optimization (SEO) is about using the right words and phrases so search engines see your website as a good fit for someone’s query. For example, if Jim searches for “ice cream shops,” your plumbing website’s not going to show up—partially because ice cream isn’t a phrase used on your site. But if he searches “how to fix a garbage disposal,” your site could appear— if you’ve been intentional with SEO.

SEO is a long-term strategy (that you can, and should, start working on today). To boost your search results while your SEO is taking hold, invest in some Google AdWords. We wrote this piece for HVAC companies, but it applies just as much to your plumbing business.

Here’s the truth: Nothing will grow your plumbing business faster than being a really, really good plumber. And part of being a stellar shop is offering top-notch customer service. What can you do between now and the end of 2017 to take your service to the next level? Are there ways you can “surprise and delight” your customers?

To find potential customers, it’s helpful to go where those potential customers are. These days, they’re all on Facebook—or at least 2 billion of them are. Although it’s getting a bit trickier to be seen on Facebook, it’s still a viable marketing strategy for plumbers. Check out these five free ways to engage with potential customers .

As we mentioned earlier, building trust with potential customers is important. One way to do that is by offering free resources on your website and through social media. Sure, we’d love people to pay you to come unclog their kitchen sink, but if you teach people how to do it on their own, they’ll see you as a helpful resource that’s not just in it for the money. Then, when their basement floods, you’ll be the shop they call. So, create quick how-to videos, written DIY guides, or printed preventive maintenance checklists, and give them away .

Need help with your marketing strategy? That’s our specialty! Contact us today to get started .