There is no doubt about it: Branded websites are exponentially more effective than generic, outdated sites. Of course, you need the right digital strategy to ensure your site is performing well. But in addition to those back-end strategies, having a beautifully designed site is essential for engaging visitors, perfecting the user experience and converting leads through clear calls- to-action. 

Recently, Levergy became a KickCharge company. KickCharge Creative is a New Jersey-based agency that specializes in branding and marketing solutions for home service businesses. Now that we have joined the KickCharge family, we want to educate our clients a bit more about why strong branding is so important and the impact it has on everything from revenue to company culture and everything in between. 

Branding Drives Perception

We pride ourselves on creating sites and digital strategies that deliver optimal results. But your brand, the customer-facing image that serves as your identity, plays a huge role in how your business is perceived. Does your brand make customers feel at ease and confident about choosing you? Or is it turning them away and making them think you’re just like every other company that has burned them in the past? Leveraging the right brand can make all the difference in how your business is viewed and whether or not customers will choose to engage with you. 

You Never Get a Second Chance to Make a First Impression
Yet, most businesses don’t invest time and attention into a quality logo design, even though it’s the first piece of information about your company that a potential customer sees.

A logo is the foundation of a company’s brand, and one of your most important assets. It communicates what you do and how you do it—your values and philosophy.

It quickly tells potential customers what they can expect if they choose your business from among their many options. For example, a company with a retro logo wants to conjure feelings of honesty and trustworthiness commonly associated with the “good old days.”

In a competitive market, where customers do research and share their experiences with each other, a business cannot reach its full potential without a strong brand.

Understanding the Value of KickCharge’s Branding Service 

Research, experience, strategy, time and talent are all essential ingredients when naming a business or crafting the logo. We’ve invested our creativity into developing more than 2,000 company logo designs to bolster businesses around the world. When you entrust KickCharge Creative to develop your brand, here’s what your investment yields:

Unparalleled experience: Our branding expertise is unrivaled. It’s unlikely you’ll find a team better qualified to build your brand and craft your story.

Industry-leading expertise: We’ve written the book(s) on branding. For over 25 years, we have honed our craft and earned our right to be regarded as the experts of home serving branding. It’s what we love, and it’s what we do best.

Sound strategy: Yes, your new brand will look pretty. But more importantly, it will work. We build customized branding strategies focused on helping your company grow and prosper. Before we start sketching designs or brainstorming names, we strategize by conducting research to identify optimal solutions. There’s a reason for everything we do or suggest, which we’re always happy to explain in detail. 

100% original design: We pride ourselves on crafting original ideas that push the envelope and challenge the status quo. This is an important distinction from logos that use clip art or AI-derived ideas. These are replications that cannot be trademarked and, therefore, are not ownable. In contrast, our logos and ideas are unique. We even use custom-built fonts, and much of the lettering is drawn from scratch.

An invested ally: Most of our clients aren’t interested in a one-time design; they want a strategic partner to guide them as they grow their business. That’s what we want, too. You won’t find another agency that cares more about its clients’ success. We’ve got your back, for the long haul.

Visit this page to learn even more about our branding and naming services at KickCharge Creative. 

Convert More Customers With a Fully Branded, Optimized Website
Satisfying the search engines is only the first step in building an effective website. Once people reach your site, what are they actually seeing? This is where having a branded KickCharge site becomes pivotal. You have the right traffic, but you also need to have the right look and customer journey that will turn visitors into paying customers.

KickCharge writes, designs and develops websites that will separate you from the sea of sameness. Everything is based around the brand, which is why rebranding is the first step to a KickCharged website. By harmoniously merging your brand voice with your custom fonts, colors and imagery, we are able to create so much more than websites: we create experiences that get results.  

KickCharge Your Brand & Never Look Back
In addition to websites, we can carry your branding onto vehicle advertising, stationery, outdoor advertising, employee uniforms, print collateral, trade show booths and more. This is all in addition to our robust suite of digital marketing services.

If you’re ready to take your business to the next level, it’s crucial that the image you portray communicates the quality and customer service you deliver. You need consistent branding that sends a clear message and helps you stand out in a saturated market.

For more information on our rebranding services and what we can achieve for your home service business, contact KickCharge online or call us directly at 908.835.9000 today.

Hey. I'm Ryan.

There's nothing more deflating than sitting around waiting for the phone to ring. You know that to get more customers you need more leads- and to get more leads you need better marketing. The problem is you're not a marketing expert; you're a plumbing pro.

Sure, you've heard people talk about things like SEO and PPC, but you don't really know what any of that means, so you feel a bit insecure and inadequate. You may have tried some things or hired someone to help, but you're just not seeing the results you want.

I get it. That's why I've developed a proven process that's helps dozens of plumbing contractors 8x their revenue. Let's get you more leads so you can make more money.

Ryan Redding

CEO Levergy

Author of The Book on Digital Marketing for Plumbing and HVAC Contractors

Host Blue Collar CEO Podcast