Do Home Service Companies Need a Blog in 2025?

Picture this: it’s 2025, and you’re scrolling through marketing tips online when you stumble on the age-old advice: start a blog to grow your business. But then you see a comment from Google’s John Mueller on Reddit saying, “No, startups don’t need a blog.” Wait, what? Now you’re wondering if that advice applies to your plumbing, HVAC, or electrical business. Does blogging even matter anymore?

Here’s the deal: A blog isn’t mandatory—but that doesn’t mean it’s useless. Whether or not you need one depends on your goals, resources, and audience. For home service companies, blogging can be a goldmine if it’s done right. But it’s not the only way to connect with customers or grow your business.

In this article, let's break down everything you need to know about blogging in 2025—what works, what doesn’t, and whether it’s worth your time. Grab your coffee, and let’s get started.

Why Google’s Take on Blogging Matters

When John Mueller casually said startups don’t “need” a blog, it wasn’t a blanket statement condemning blogs. It’s more like a friendly reminder: don’t blog for the wrong reasons. Google’s not here to push blogging for blogging’s sake. Instead, the focus is on creating helpful, people-first content—content that genuinely answers questions, solves problems, and builds trust.

In the world of SEO (search engine optimization), you’ll hear about Google’s E-E-A-T framework: Experience, Expertise, Authoritativeness, Trustworthiness. These qualities are what help your site rank well and build credibility. A blog can be an amazing tool to showcase all of these, but only if the content hits the mark.

So, what does this mean for your home service business? If you’re blogging just to stuff keywords or tick an SEO box, you’re wasting your time. But if you’re using a blog to educate customers, demonstrate expertise, and solve their problems, then you’re on the right track.

When a Blog Works for Home Service Companies

A blog isn’t a magic wand, but it can absolutely drive results if it aligns with your goals. Here’s when it makes sense to start blogging:

1. When You Want to Educate Customers

Homeowners often Google questions like:

• Why is my AC leaking water?
• How do I prevent frozen pipes this winter?
• What’s the average cost to repair a furnace?
  
  

If you have a blog answering these questions, guess who becomes the hero? You. Blogs like this don’t just showcase your expertise—they also bring you closer to potential customers who are already searching for solutions- especially when you make it obvious that you know your local issues more than just basic generic information.

Example: Write a blog post titled 5 Signs Your Water Heater Needs to Be Replaced. End it with a simple CTA: “If your water heater shows any of these signs, call [Your Company Name] for an inspection today.”

2. When You Want to Build Authority

Let’s face it—home service businesses are in a competitive space. A blog lets you stand out by showing off your knowledge. For example:

• Write about new energy-efficient HVAC systems to position yourself as a forward-thinking expert.
• Share case studies or before-and-after stories to demonstrate your skills.
• When homeowners trust your expertise, they’re more likely to choose you over the competition.

3. When You Want to Boost SEO

SEO is the lifeblood of local businesses. Ranking high on Google means more visibility, and blogs can help you do just that. By targeting local keywords like:

• “Affordable plumbing services in [City]”
• “AC maintenance tips for [Your Region’s Climate]”

...you’re essentially inviting local customers to find you online. Bonus points if your blog answers specific questions that no one else is covering. Actually, check that: you ONLY get points if you answer specific questions no one else in your area does.

4. When You Want to Generate Leads

A blog isn’t just about providing value—it’s also a lead magnet. Include clear calls-to-action (CTAs) in every post, like:

• “Schedule your furnace check-up today!”
• “Get 10% off your first plumbing service—call now!”

Each blog becomes a mini sales pitch, softly nudging readers to take the next step.

When a Blog Might Not Be Necessary

Blogs aren’t for everyone, and that’s okay. Here are some situations where you might skip the whole blogging idea:

1. When You Don’t Have Time or Resources

Let’s keep it real—blogs take work. Between brainstorming topics, writing, editing, and optimizing for SEO, it’s a time-consuming process. If you’re already stretched thin running your business, adding a blog to the mix might not be worth the effort.

Instead, focus on things you can do consistently, like updating your Google Business Profile or sharing quick tips on social media.

2. When Your Market is Oversaturated

If every HVAC company in your city already has a blog filled with the same advice, it might be hard to stand out. Rather than competing in a crowded space, explore other options like video content or niche social media campaigns.

3. When Other Strategies Work Better

If your Google Ads, email campaigns, and word-of-mouth referrals are already bringing in steady business, you might not need a blog. The key is knowing where your customers hang out and focusing your energy there.

Alternatives to Traditional Blogging

Blogging isn’t the only way to create content or connect with your audience. Here are some alternatives that might suit your business better:

1. Social Media

Short, snappy posts on platforms like Instagram or TikTok can deliver just as much value as a blog. Share “quick tips,” showcase completed jobs, or post “day in the life” videos of your team.

2. Video Content

You don’t need a fancy camera to create engaging videos. Use your phone to record:

• Tutorials (e.g., How to Reset Your Circuit Breaker Safely).
• Customer testimonials.
• Behind-the-scenes clips.
• Videos are easier to consume and perfect for platforms like YouTube or Facebook.

3. FAQ Pages

If you frequently answer the same questions, add an FAQ page to your website. It’s straightforward, low-maintenance, and super helpful for potential customers.

4. Google Business Profile Posts

Did you know you can post updates directly on your Google Business Profile? These posts show up when customers search for your business, keeping your profile fresh and engaging.

Best Practices for Blogging (If You Decide to Start)

If you’re ready to give blogging a go, here’s how to crush it:

1. Know Your Audience

Are you writing for homeowners, landlords, or property managers? The more you understand their needs, the better your content will connect with them​. Read this guide on how to create personas for your ideal customers.

2. Focus on Quality

It’s better to publish one great post a month than four mediocre ones. Take the time to research, write, and edit thoroughly.

3. Optimize for Local SEO

Add localized keywords to help your blog rank higher for nearby searches. Include city names, neighborhoods, and even local landmarks.

4. Use Seasonal Content

Align your posts with your customers’ seasonal needs:

• Summer: AC troubleshooting and maintenance tips.
• Winter: Preventing frozen pipes and heating advice.

5. Add CTAs

Every blog should include a clear, actionable step. For example:

• “Need help with your plumbing? Call [Your Company Name] for a free estimate today!”

Real-World Case Studies

Case #1: The Blogging Plumber

A plumbing company in Virginia started blogging about common homeowner issues, like how to prevent pipe freezing in winter. Their content consistently ranked on Google, leading to a 150% increase in organic traffic—and more calls during the busy season.

Case #2: The Video-Savvy Electrician

Instead of blogging, an electrician in Houston focused on creating short, helpful YouTube videos about common electrical issues. His channel grew rapidly, and his videos drove hundreds of local leads each month.

Aligning with Google’s Guidelines

Google’s Helpful Content System prioritizes content that’s genuinely useful to users​. Whether you’re blogging, vlogging, or sharing tips on social media, focus on:

• Solving real problems.
• Demonstrating expertise.
• Offering unique insights.
  
  

Avoid spammy tactics like keyword stuffing or rehashing the same tired advice. Quality always beats quantity.

Should You Start Blogging in 2025?

The answer isn’t a simple yes or no. For home service companies, blogging can be a powerful tool—but only if it aligns with your goals, resources, and audience needs. If you can commit to creating high-quality, helpful content, a blog can boost your credibility, SEO, and customer engagement. But if it’s not the right fit, other strategies like video, social media, or Google Ads can work just as well.

Still not sure if blogging is right for your business? Levergy is here to help! From content creation to local SEO, we specialize in helping home service companies grow their brand and connect with customers. Contact us today to craft a digital strategy that works for you!