5 Plumber Advertising & HVAC Marketing Tips

Proven steps to grow your business.

Claim your business on Google.

plumbing advertising
Claiming your plumbing or HVAC business online is an easy, first step to start creating online traction for your marketing efforts. Until you do this, your business really doesn't exist online in any meaningful way. Luckily, it's easy (and fast) to do.

  • Go to www.google.com/MyBusiness. There, enter all your exactly company details (especially name, address, place, and hours), current company photos, and more.
  • Verify your listing. You'll receive a postcard in the mail usually within 14 days. The postcard will have a code on the back, and instructions for how to claim it. Once you do, your business will be verified on Google Maps.
  • Optimize your listing. Make sure you link to any websites or social media accounts you have.

Branded stickers make for easy customer leads.

If you've never done this strategy, how simple it is will blow your mind. And, when you actually see it work, you'll wonder why you never thought of this before. Here's how it works.

  • Show up for a service call. When you arrive at your customer's home or business, offer to do a 'complimentary inspection' of all the big-ticket items. Furnaces, water heaters, garbage disposals... whatever you find.
  • After you inspect each item, place your company sticker on each item. This way, when your customer has an issue with whatever appliance, they'll see your company name and number, and call you first. They won't even both opening a website or phonebook.
  • Watch as you turn one service call into 6. This is an easy, inexpensive way to build long-term customers. Best of all, it only cost you a few cents.
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Build a conversion-focused website.

plumber hvac seo
Most of the time, plumber websites or HVAC websites have just a few simple pages (Home, Services, Contact, etc). In today's competitive online environment, that's just not enough digital footprint to catch Google, Bing, and Yahoo's attention about your business.

Instead, focus on creating a SEO-minded website that focuses on all services of growing your plumbing or HVAC company. When you do that, you'll see better results.

Think twice about advertising your company in the phone book.

In 2017, phone book usage is at an all-time low. Because of that, directory companies are quick to give away deep discounts for subscriptions to multiple cities.


While this may sound tempting, keep in mind that throwing a few thousand dollars a year at this path may not provide you the best ROI. 


Instead, focus on spending your advertising dollars on efforts that are closer to the bottom of the conversion funnel. For more info, watch this video .

plumbing hvac advertising marketing
The best advertising for plumbing or HVAC companies.

When it comes to managing your company's precious advertising dollars, be very careful to spend the money where it matters most, and measure the results. ( Do you know how much your plumbing or HVAC company should be spending in advertising? )  SEO is one of the most effective strategies your service company can leverage to quality inbound leads. Unlike other types of marketing, you'll reach the most likely customers with a tremendous ROI.


As effective as SEO is, however, there are some things to keep in mind. For example, according to Google, SEO results can take between 4 to 12 months to begin seeing results. Because of this, we always focus a 3-pronged strategy with your company's marketing: SEO (for long term benefit), PPC (for extremely fast results), and Social (for keeping your customers loyal). Together, our proven marketing strategy will create more leads, and result in more sales. Period.

Fix your marketing.
Make more money.

You made it this far. What now?

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Mobile traffic is more important than ever. We've created a free infographic to help you understand how important it is.
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Grow your business.

If you're ready to grow your business, look at the various service options we provide for you.
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