AdWords & PPC for Plumbing & HVAC Contractors

AdWords & PPC for Home Serivce Companies

Use smart PPC strategies to grow your business.

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Get more attention online.

Get more jobs on the board.

Get more bang for your marketing buck.

How PPC Can Maximize Your Inbound Leads

More calls. More leads. More sales.

For those who don't care to read, watch this video.

For those who'd rather skim through for the important parts, keep scrolling.

How Much Should I Pay Per Click for my plumbing, HVAC, garage door, roofing, or electrical business?

AdWords & Bing Ads are especially notorious for being confusing with how they charge per each click. On top of that, there's a number of ways to adjust your click for various attributes that you want, such as city, zip code, device type, and more.

To make the most of your AdWords budget, it's important to understand how the AdWords Auction works. To learn more, watch the video.

PPC is bigger than you think.

Google AdWords & Display Network

Perhaps the most popular player for service companies.

Facebook

Facebook has options to use PPC ads to create long-term customers.

Yelp

Yelp can bring really special results for service contractors.

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Let's talk PPC for contractors.

One thing that we want to get straight right up front: PPC advertising is a MASSIVE industry.

Google makes upwards of $68 billion per year on paid advertising alone.

Facebook’s advertising revenue is on an astonishing upward pace, as they now make around $13 per year / per user from advertising. (Which is a lot, considering they have over 1.3 billion users!)

Pinterest, even, is expecting to make $15 billion a year from ad buys alone by 2018.

And that’s just the revenue.

With that increase in growth comes an increase in sophistication and depth to the market. The paid search platforms, display options, and traffic targeting continue to become increasingly granular and sophisticated.

Which is why, these days, it really isn’t enough just to know how to run PPC ads on this or that platform.

Sure, a necessary part of running paid traffic campaigns is platform-specific knowledge that will make the process efficient and tight. It’s 100 percent necessary to know Adwords. It’s required to be dynamite at implementing Facebook ads.

You’re spending a ton of money on marketing. So why isn’t your phone ringing off the hook?

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PPC Is Too Expensive

Chances are, if you've used AdWords to try to get great leads on your own, you've probably felt the pain of giving Google your hard-earned money without much to show for it. And if that's you, the idea of giving Google MORE of your money sounds lack a dumb idea.

In our experience, setting up your AdWords campaign correctly, and optimizing it accurately, means that not only do you pay LESS PER CLICK, but also get BETTER CALLS. It takes planning & strategy, but we've easily tripled our client's AdWords results not by raising their budget, but by creating better ads to begin with.

Hold up. There's a catch.

While PPC can produce amazing short term gains, it's incredibly easy to waste money on AdWords campaigns that you setup yourself. At Levergy, we optimize your campaigns to achieve the lower Cost Per Click average, the best Click Through Rate average, and generate the minimum Cost of Acquisition for your customers.

In time, we try to ween our HVAC and Plumbing companies away from Pay Per Click options as their SEO traffic increases.

Ready to get started?

Get in touch with the home service PPC Management Experts at Levergy Today.

Our PPC team can form your strategy, based on your business goals and objectives, and carry out that strategy in a transparent and cost-efficient manner.

Rest assured, we aren’t in the business of taking your money and then hiding from our phones.

We’ll regularly report on how your campaign is doing (what’s going well and what isn’t going so well), and keep an honest tab on your return on investment. After all, we understand the hesitations that come with spending money on digital marketing, and we are committed to keeping you in the loop and on top of the competition.

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What you get is important.

How you're treated is what sets us apart.

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Culpeper Home Services

"... they always go above and beyond the call of duty. I'm impressed with their work ethic, loyalty, and integrity."

- Russell Furr, President

The Clog Dawg

"[Levergy] understood my specific needs and got the work done—bypassing all the unnecessary nonsense. And now business is booming!"

- Steven Douglass, President

ClearView Plumbing and Heating

"We have gained an incredible amount of traction with our website after our last vendor made a mess of our website and SEO."

- Kyle Lumsden, Owner

Your mileage may vary.

As you can see

Leveraging PPC is highly beneficial for HVAC, Plumbers, or any other service industry company. It's not for everyone, but for those companies with the stability and reputation to begin, you'll see a noticeable increase in your call volume.

At Levergy, we work hard to maximize each your campaigns to drive great results.

On top of that, we take the PPC benefits to an entirely new level when we combine Plumber & HVAC SEO advertising and Social Media Management into the mix. Together, we've created a powerhouse system that really only does one thing:

get results.

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