The Best Bite in Your Business: Why Service That Hits Different Changes the Game

Ryan Redding • November 12, 2024
how to grow hvac company, how to grow plumbing company

Picture this. You’re sitting at a table, napkin in hand. You lean in. Take a bite. And boom—it’s like your taste buds just had their “hallelujah” moment. It’s that good.


It’s the kind of sandwich that makes you sit back and think, “I could wait in a line. Heck, I could wait in a long line for this.” You’d even walk a block in the rain to get another one. Because when the experience is that good, you stop caring about little stuff—like parking, or even service speed. You’d walk across town for that bite.


So here’s the question we got talking about at Levergy the other day: what does it take to make your service business—the plumbing, the HVAC, the electrical, the garage door repair—the best bite?


And if you could deliver that best bite, what would it change? Would it mean you could stop worrying about the little things? Would it mean that the extra fuss, the flashy extras, all the little stuff—just didn’t matter as much anymore?


Let’s dive into this. Because, no cap, this concept could change everything for your business.


What Does “The Best Bite” Actually Mean for Your Business?

Imagine this in your world. What if that “best bite” isn’t about having every part of your service be perfect? It’s not about offering every service under the sun. And no, it’s definitely not about throwing a million bucks at “the fanciest” tools or “best possible” materials.

It’s about the right combination, in the right moment, for the right result.


The best sandwich isn’t made from 20 ingredients. It’s made from the right ones, paired together just right. You don’t need Wagyu beef and truffle oil to make it delicious. Just the right flavors, together.


And in your business? That means the basics—done right, every single time. The best bite in service isn’t flashy. It’s a promise delivered.


A consistent, smooth experience. The “bite” that gets customers thinking, “Wow, these guys just get it.”


What Actually Matters: Forget the Fluff and Zero In

Think about it. When you’ve nailed the core of your service, the other stuff? It’s just noise. That’s the sandwich theory: the line, the parking, the frills, even the menu variety—all of that becomes secondary if the sandwich is that good.


So how does this play out in a service business?


Simple. If your service experience is so on point that customers are saying, “I won’t go anywhere else,” then you don’t need every little add-on. You don’t need every flashy feature. Because when the experience is that good, people forgive the rest.


Here’s what that looks like:

  • Service Quality: Obsess over it. Every single job. Make that your top priority, no exceptions. If you’re known for fast, dependable repairs? Perfect. Own that niche.
  • Consistency: Whether a customer calls on a Tuesday morning or Saturday night, they get the same reliable, “we got you” vibe.
  • Straight Talk: Drop the complicated pricing structures and give people what they actually want—transparency and simplicity.


Examples:

  • HVAC company: If you’re always on time, keep it that way. Make customers know they can count on you. That’s your “best bite.”
  • Roofing company: Show up ready. Keep people informed. Make them feel like you’re in control of the project, so they don’t have to stress. That’s the flavor that sticks.


See what I’m getting at?


Obsess Over the Details (But Only the Right Details)

Alright, let’s get into this. There’s something magic about getting the little things right. But we’re not talking about fancy extras here. We’re talking about the details that make people feel taken care of.


Think about the experience from their side. Picture a customer with a leaky pipe, an A/C on the fritz, or a garage door that’s busted. They’re stressed. All they want is someone who will actually fix the problem without a bunch of drama.


So, it’s the details that matter to them—not you.


The Details That Matter:

  1. Timeliness: Show up when you say you will. Or better yet, be early. You’d be surprised how much people appreciate this. For real.
  2. Communication: Let them know what’s happening at every stage. Clear and quick updates. If they have to call you for an update? You missed it.
  3. Respecting Their Space: Clean up after the job. Leave the area better than you found it. It’s easy, but it says a lot.


These details might seem small. But the impact? Massive. Customers remember these things. And they tell other people about them.


Real Talk Example:

Let’s say you’re a plumber. You walk in, put on shoe covers, do the work fast, give a straightforward price, and clean up. No mud tracked in, no hidden fees, no drama. That customer will remember you the next time their sink backs up. And they’ll tell their neighbor, too.


The Perfect Balance: Apple-Level Service, Not a Checklist of Perfection

Let’s borrow a page from Apple here. Are iPhones the best at everything? Nope. You could easily find a phone with a better camera, or one with a longer battery life. But why do people love iPhones? Because they’re optimized. Every feature works together smoothly, making the overall experience feel seamless.


Your business can be like that. Don’t aim for the best camera or the best battery. Aim for the best experience as a whole. That’s your “best bite.”


Here’s how:

  • Train for Excellence: Train your team to be on point for the basics. They don’t need to be experts at everything; they just need to nail the essentials every single time.
  • Right Tools, Right Fit: Invest in what helps you do the job well, not what’s trendy. The right tools in the right hands go a long way.
  • Focus on Efficiency: Streamline the steps that touch your customer. From booking to billing, make every step simple and smooth.


Question: What part of your service could you optimize, so the entire experience feels more cohesive?


Think about it. It’s not the fanciest; it’s the one that feels the best. It’s why people keep coming back.


Marketing Your Best Bite: Let Your Customers Do the Talking

Once you have that best bite nailed down, you need to get the word out. And the best way to do that? Let your customers speak for you. Nothing is more convincing than real people saying, “These guys are the real deal.”


Focus on what makes you stand out. Market that specific value. Don’t just say you’re good at what you do—show it with real stories, real testimonials, real value. And here’s where it gets powerful: when customers start sharing those stories, you’re not just a service provider. You’re the business that people trust.


How to Market the Best Bite:

  • Simple Taglines: Be the “fastest, friendliest plumbers in [Your City].” Customers will remember that.
  • Leverage Testimonials: Get feedback on what customers loved about their experience. Post that everywhere—socials, website, even on your truck if you have to.
  • Real, Not Flashy: Flashy is cool, but people are drawn to authenticity. Show the real you and the work you’re proud of.


Google Loves the Real Stuff, Too

Google ranks quality. And by quality, I don’t mean fancy. Google’s looking for genuine, relevant, helpful content that makes people feel like they can trust you. So show that on your website. Talk about why you do what you do, and why it matters to you to get it right.


And if you’re thinking, “But what about SEO?” Don’t sweat it. Focus on real value and experiences that customers want to read about, and Google will reward it. People-first content has a way of floating to the top.


Bringing It All Together: Making Every Bite Memorable

So here we are. The best bite—it’s not about bells and whistles. It’s not about offering everything. It’s about doing the essentials right and creating an experience people don’t forget.


When you get this down, it changes the game. People will remember you. They’ll come back. They’ll tell their friends. And guess what? The other stuff—the menu variety, the parking, the fancy extras—it all fades away. Because they know, when it comes to you, they’re getting the best bite every time.


Takeaways to Nail the Best Bite

  1. Zero in on the Core: Do the important stuff well. It’s what keeps people coming back.
  2. Obsess Over Details that Matter: It’s the respect, the timeliness, the simplicity that makes a lasting impression.
  3. Market What Makes You Different: Show people why you’re the go-to, and let customers be your loudest voice.
  4. Simplify, Streamline, Succeed: Make every interaction so smooth that customers can’t imagine going anywhere else.


Call to Action: Ready to Deliver That Best Bite?

If you’re ready to focus on delivering that best bite—the kind of service that customers can’t stop talking about—Levergy’s here to help. We help businesses like yours find that core, streamline your service, and market what makes you the best. Reach out today for a chat about how we can help you define, deliver, and amplify your unique value.


And one last question for you: if there’s one thing you’re known for, the thing that makes your customers rave—what would it be?

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Ryan Redding

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