Tips for an Effective HVAC Blog

As an HVAC company, you have one priority at the top of your list: getting and keeping customers. That would be simple if you were the only game in town, but you have plenty of competition. A limitless advertising budget would help, too—but who has one of those? Fortunately, there are plenty of ways to outpace your competitors without breaking the bank , including blogging.

Running an effective HVAC blog isn’t difficult. But you’ll need to approach the task purposefully, to ensure your efforts aren’t wasted. Here are some tips:

It’s important to say this up front: While blogging can be an effective way to connect and reconnect with customers, that’s not going to happen overnight. Building anything of value takes time, and blogs are no exception. It may take several months to see an uptick in business directly tied to your blog.

Developing a consistent blogging schedule is important for a couple of reasons.

• Google’s ears perk up when it sees frequent updates to a website. And when Google notices you, the search giant is more likely to show you off to potential customers.
  
• Creating a blogging routine will help you stick with it. Again, it can take months for your blog to start growing your business, so you’ll have to commit to make it work.
  

Be customer-focused. Put yourself in your customer’s shoes and brainstorm topics you think they’ll be most interested in. Chances are, they’ll care more about how to choose the best furnace filters than they will about industry trends. Allocate some time every month to brainstorming relevant, timely post topics. You’ll find some topics to get you started below.

Be organized. There’s nothing worse than sitting in front of your computer, completely uninspired, cursor blinking away on a blank page. So, as you come up with content ideas, start slotting them into an editorial calendar—a simple list of topics and the date you’ll be blogging about them. That way you’ll never be without a starting place on blog day.

People will not read paragraph after paragraph of content–particularly if each paragraph is lengthy and complex. Find ways to “chunk” your text into sections, adding headings to break up the text. Use bullet points. Don’t offer 10 tips when five will do just fine.

Finally, be sure to include a call-to-action (CTA) in every post. Let customers know you’re the expert in your community, and you’re happy to help them solve their HVAC concerns. Tell them exactly what you want them to do: schedule an appointment, request a free estimate, and so on.

If you’re having trouble coming up with content ideas, simply think about what HVAC-related questions your customers might be typing into Google. Here are 10 we came up with:

1. How do I clean my air conditioning unit?
   
2. Why isn’t my furnace working?
   
3. Why is my furnace so noisy?
   
4. How often should I have my HVAC ducts cleaned?
   
5. How much does a new furnace cost?
   
6. How do I change my thermostat?
   
7. Do allergy filters really work?
   
8. Why is my furnace blowing cold air?
   
9. Why is my air conditioner frosting over?
   
10. Why does my furnace smell bad?
    

In addition to answering questions:

• Offer DIY tips.
  
• Do reviews of products.
  
• Write up brief, interesting interviews with your service technicians.
  
• Consider the season: Address heating issues in cold months and cooling issues in warmer months.
  
• Advice for saving money on your HVAC bills.
  

Look, we're well-aware that this list may seem overwhelming to some. That's why at Levergy, we do all the blogging for you. No need to spend your time researching sources or SEO optimizing. For our clients, this this a standard service we provide. Call us today, and we'll show you other ways we help you grow your business and make more money!