4 Reasons Your HVAC Company Should Be Blogging

When we talk to HVAC companies about their marketing strategy, we eventually get to this question: “Should we be blogging?” The answer—regardless of your industry, actually—is a resounding, enthusiastic, “Yes!”

The next question is, of course, “How? And about what?” We’ll offer some tips about that in a future post, but first let’s cover the “why” of blogging.

Once upon a time, if someone needed HVAC repairs, they’d flip to that section of the yellow pages, choose a company that sounded vaguely familiar, make a call, and keep their fingers crossed.

These days, people open a search engine ( Google, mostly ), and they either type, “HVAC companies in [their town]” or they ask a question like, “How do I clean my HVAC compressor?” Google will serve up your website in the search results if you’ve done a good job with search engine optimization and if you’re consistently adding fresh content to your website.

That second “if”? That’s where blogging comes in. Google doesn’t love static websites. By adding new, quality content to your site on a regular basis, Google’s algorithms see it as worthwhile and relevant. That means the search giant is more likely to show your site to your potential customers. That’s a big deal.

By offering the solutions to people’s HVAC problems via your blog, potential customers will experience you as a helpful company whom they can trust not to rip them off. How so? Well, if you were in the business only to make a buck, why would you tell people how to clean their own compressor?

We can guess your pushback here: “But I do have to make money. This is my business, after all. So, yeah—why am I giving away valuable advice for free?”

Your blog posts can be sliced up into bite-sized pieces to share on your social channels—which is where your current and future customers live. For example:

• Write a post called, “ Five Ways to Winterize Your System ” and add it to your blog.
  
• Create a graphic for each of those five ways.
  
• Share the graphics, one at a time, on your Facebook Page.
  
• Create a call to action that drives people to your website to learn the other four tips: “Got your air filters replaced? Great! Visit our website to learn four other ways to protect your HVAC system this winter.”
  

By actively engaging on social media—with a customer-first approach—your customers and leads will see your content more often. And being seen is half the battle.

If you’re strategic with your blog posts, potential customers will get a feel for you as a company—your character, your expertise, your experience, how you treat your customers, whom you employ, and more. Business is relationship driven, and blogging gives you an opportunity to begin developing that relationship before a lead ever picks up the phone to call you.

If you’re overwhelmed by the idea of starting and maintaining a blog for your HVAC business, we’d love to help! Contact us today for a free consultation .