Most people know what plumbers do, so telling prospective customers, “I’m a plumber,” communicates a bit about what you do and how you might be useful in solving a problem they’re experiencing. But what “I’m a plumber” doesn’t do is differentiate you from your competitors. For that, you need some seriously good messaging—and a slogan can be a helpful addition to your marketing.
The purpose of a tagline is to brand you in consumers’ minds. When people hear “Just do it”—in any context—they can’t help but think “Nike.” Ironically enough, taglines rarely communicate what a company actually does.
By contrast, slogans tend to be longer, evoke positive emotions about a company, and speak to the benefits—not features—of a product or service. For example:
Keeping that in mind, here’s a brainstorm of some great slogans for plumbing companies. Don’t just pick one of these and run with it. Instead,
*use them for inspiration . Some of these ideas may be trademarked, and we don’t want you to end up in an ugly legal battle.
More importantly, though, your shop is different in some way from every other plumbing shop out there. It just doesn’t make any sense to use someone else’s slogan. So think about these as examples, not as something to swipe. Deal? Deal.
In some ways, your slogan is a promise you’re making to your customers. If it’s not true, it’s not going to help your company grow. Also, having a slogan is only part of a solid branding and marketing strategy. We’re here to help you get more customers and make more money. Get started with a free strategy session today.
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