Picture this: it’s 2025, and you’re scrolling through marketing tips online when you stumble on the age-old advice: start a blog to grow your business. But then you see a comment from Google’s John Mueller on Reddit saying, “No, startups don’t need a blog.” Wait, what? Now you’re wondering if that advice applies to your plumbing, HVAC, or electrical business. Does blogging even matter anymore? Here’s the deal: A blog isn’t mandatory—but that doesn’t mean it’s useless. Whether or not you need one depends on your goals, resources, and audience. For home service companies, blogging can be a goldmine if it’s done right. But it’s not the only way to connect with customers or grow your business. In this guide, we’ll break down everything you need to know about blogging in 2025—what works, what doesn’t, and whether it’s worth your time. Grab your coffee, and let’s get started.

2024 was insane (for a lot of reasons). If you’re in the plumbing, HVAC, electrical, roofing, or garage door industry, you already know how critical Google is for driving leads. With more than 90% of people using Google as their go-to source for finding local services, the platform holds immense power over how customers discover and choose businesses like yours. But what worked last year—or even six months ago—might not work today. In 2024, Google introduced a series of significant updates across its ecosystem, including Google Search, Google Ads, Local Services Ads (LSA), and Google Business Profile (GBP). They’ve also launched their advanced Gemini AI platform, marking one of the biggest shifts in how businesses engage with customers online. Our goal with this article is to help you understand these updates. We’ll explore how things used to work (“what life was like before”), explain the new landscape (“what’s changed”), and offer clear, actionable steps so you can stay ahead in this increasingly co

Creating the best bite in your service business means delivering the kind of experience that customers talk about. Plumbing, HVAC, electrical—this is your recipe for service that leaves a mark.

Understand the differences between ROAS, ROMI, and ROMS to measure marketing effectiveness for your home service business. Discover the best metric to track the true growth drivers and maximize long-term profits.

With the 2024 presidential election just around the corner, the stakes are high for many sectors, especially the HVAC industry. A pivotal focus of this election is the future of the Inflation Reduction Act (IRA) and its impact on energy rebate programs and HVAC-related tax credits. Depending on who wins the presidency—Vice President Kamala Harris or former President Donald Trump—the industry could see significant shifts in policy, funding, and regulatory approaches. We've already noticed the effects of the political season on media buying, but now let's dig into the potential implications of each outcome and what it means for HVAC contractors, manufacturers, and homeowners.

Learn how advanced marketing attribution models can help home service businesses like plumbing, HVAC, electrical, roofing, and garage door services move beyond traditional click-based metrics to focus on revenue-driven results.

Local Service Ads (LSAs) and Google Ads represent two powerful advertising tools on Google, each tailored for different goals and strategies. Understanding these differences can dramatically impact your advertising success for plumbing, HVAC, electrical, and other home service businesses. This article breaks down the eight essential distinctions between LSAs and Google Ads, helping you make an informed decision for your business.

Digital marketing is the primary channel for many home service companies today. Yet, many owners and executives in the plumbing, HVAC, electrical, and garage door industries still find it challenging to budget effectively for online marketing, particularly SEO services. Budgeting for SEO can be complex, influenced by factors such as project scope, industry competition, and the specific services needed. This article will explore the key components of SEO pricing and guide you on how to calculate and plan your budget.

Imagine a homeowner named Sarah, desperately searching online for a reliable HVAC company to fix her broken air conditioner in the sweltering summer heat. She quickly scrolls through search results, skimming reviews to find the best service provider. In this critical moment, the online reputation of these companies becomes the deciding factor in her choice. In today's digital age, managing your online reputation is more crucial than ever. With AI playing an increasingly significant role in shaping online reviews and search engine rankings, home service companies need to adapt to maintain a positive and authentic online presence. This article will explore the impact of AI on online reputation, strategies for building and managing it, and how to leverage AI tools effectively.

Hey there, you savvy home service pro! If you're in the plumbing, HVAC, or electrical business and looking to elevate your digital marketing game, you've probably heard a lot about artificial intelligence (AI). But how exactly can AI help your business stand out in the crowded digital space? AI is a game-changer, and today, we’ll dive into how you can leverage it to enhance your marketing efforts, boost your ROI, and keep your phone ringing off the hook. Why AI Matters in Digital Marketing AI isn't just for tech giants and sci-fi movies anymore. It's revolutionizing how businesses, including home service companies, approach marketing. From personalized content to efficient customer service, AI offers a suite of tools that can help you work smarter, not harder. Here’s why it’s essential:

With Google's massive March 2024 core update, the shift towards creating people-first content has revolutionized how we engage with our audience and optimize for search engines. This comprehensive guide delves into crafting content that genuinely resonates with readers, ensuring it not only meets their needs but also adheres to the evolving algorithms of search engines like Google. Let's explore key strategies for aligning your content with your audience's expectations, infused with SEO best practices to enhance visibility and engagement.

Alright folks, let’s dive deep into the heart of your home service business, where marketing shakes hands with operations. If you're thinking marketing alone will skyrocket your ROI- spoiler alert: that's not entirely how this works. Yes, marketing is the flashy frontman getting the leads in, but operational excellence is the rock-solid drummer keeping the beat that drives your business forward. Let's break it down on how these two powerhouses collaborate to not just meet but beat those ROI expectations. So before you start blaming whatever marketing vendor you're using for poor ROI, let's help upgrade your knowledge here.

Choosing the right platform for your business's website is crucial, especially for those in the competitive home service industry. SEO, or Search Engine Optimization, is the backbone of online visibility and can significantly influence your business's ability to attract and convert leads. This detailed guide comparing WordPress and Wix will guide you through each platform's SEO capabilities to help you decide which is best suited for your needs.

In what may be the most overlooked marketing exercise in the trades, it's time to talk about creating customer personas. If you're unfamiliar with the concept- or even if you are familiar, but have avoided this process- understanding your audience is not just beneficial; it's crucial. Understanding your audience is paramount in the home service industry. Enter customer personas: your blueprint for tailoring marketing and service delivery to meet the nuanced needs of your target market. These richly detailed profiles embody the characteristics, preferences, and pain points of your ideal customers, serving as a cornerstone for strategic decision-making. This comprehensive guide will walk you through creating customer personas, transforming abstract data into actionable insights.

Alright, folks, let's get into the nitty-gritty of Google's latest oopsie - the Gemini image generator flub. This tale's got more twists than a soap opera and offers some real talk lessons for the SEO fam. So, grab your popcorn, 'cause we're diving deep. What Went Down with Gemini? Google's Gemini was all set to be the next big thing in AI-driven image generation. Picture this: a tool so smart it could whip up images faster than you can say "SEO magic." But then, plot twist! It turned out Gemini was a bit too picky about the pics it was churning out, especially when it came to representing white folks. The community was like, "Hold up, what?" and Google had to hit the pause button on the whole operation​​​​.

Let's face it: in this day and age, online reviews are more than just feedback, they are the lifeblood of home service businesses, influencing consumer trust and decision-making. However, the digital domain is marred by the prevalence of fake reviews (you know who you are), posing a significant challenge to maintaining a business's credibility. As Google and Yelp enhance their efforts to filter out these deceitful practices, home service operators must also equip themselves with robust strategies to safeguard their online reputation.

So far in 2024, Google's Performance Max campaigns have introduced several enhancements, providing home service professionals with new tools to fine-tune their advertising strategies, from plumbing experts to HVAC technicians. These updates promise to optimize ad spending, amplify ad creativeness, and streamline campaign management across Google's vast inventory. While we've written a bit about the impacts on Google's integration with AI and Search, let's take apart what we know about the injection of AI into PPC campaigns.

Google has just dropped a new bombshell that's got everyone from solo plumbers to HVAC bigwigs scratching their heads in curiosity (and maybe a bit of concern, no cap). They're rolling out a test for what's dubbed "Direct Business Search" - a swanky new type of Local Service Ad (LSA) that's stirring the pot in the marketing cauldron. But hold your horses, because there's a twist: you can opt-out. Yup, you heard that right. After a bit of a kerfuffle and some raised eyebrows in the marketing community, Google has confirmed that this ain't no "you're in it whether you like it or not" deal. So, let's dive deep, spill the tea, and get the lowdown on what this all means for you, the savvy plumber or HVAC professional looking to navigate these digital waters.

How does the political season impact media buying for home service industries like plumbing and HVAC? In the dynamic world of media buying, the political season presents unique challenges, especially for businesses in the plumbing, HVAC, and home service industries. If you're investing in top-of-funnel media buying, let's unpack some of the complexities of advertising during these times, and offer our thoughts & strategies on how to navigate this period effectively.